Evaluation Portfolio 4

Evaluation Question 4:

Who would be the audience for your media product?

Firstly, when we were planning and filming our film opening, our target audience we were aiming to attract to our film was the most common age group that goes to the cinema. We figured out that this age group was people aged from 16 to 24 years old, so we planned our ideas that would interest this age group.

We have also tried to aim our film at both genders, so we had to figure out what both genders like to watch and found that a thriller would be best. After deciding what genre of film we were going to create and what age group we were going to aim it at, we thought of our idea.

The people we were aiming to like our film were both boys and girls aged 16-24 for a many different reasons because every one like different types of things, which is why we also chose to have each girl as a different stereotype and made them the stand out of their age group but friends otherwise the film would not have work out as we wanted it to.

The reasons the audience would like this film are:

The first group is girls aged from 16 to 24 years old. We have decide to target this age group because, they are most likely to go to parties, especially as they are in university or sixth form. They will also go to parties because they are young and they will want to go out and let their hair down, this is also a good way to meet a date. 

The actresses in our film are aged 17, 18, 19 and 20 years old, so this target audience relates to the age of the actresses. By making the girls in our film young, we are hoping to achieve and more intriguing relationship between the audience and the actresses, as they around the same age. 

We have also made our target audience wider by having each girl in the group have a different personality, we are hoping to get a wider range of young girls watching our film, because we want to make each girl in our film relate to some of the girls in the audience. 

The second group we have is men aged from 16 to 24 years old. In general men are more intrigued by films that give them an adrenaline rush, this is normally achieved by watching action, horror and thriller films. They also like to watch films with girls in them because of sexual connotations. Our film is a thriller and has girls in it, this film will appeal to both men and women as it fits both of their needs and criteria. We have made our film to fit both men and women, because it gives us a wider target audience and this will make us more money. 

Men may like to use this film as a first date or as a friendship group get together at the cinema. If men were to use this film as a date film, it would give him the perfect chance to comfort his scared date during the film, this might bring the couple closer together. 

There is also a sexual nature within the film, this would appeal to men that are attracted to girls, and when people go to a parties, this is usually the time you would pick up a date and there are girls of all different natures. This could include some 'slutty' type girls and our film has a slutty nature girl as one of the main characters. 

Is this still the case? 

When we uploaded our final film to our Facebook accounts, for feed back, we got lots of likes. these were mainly our friends, which are our age (16-17 years old give or take a few years), this is good because, this is the age group we were aiming to attract to our film opening.

We have also have likes and comments from people on the higher end of our target group, and older, that have also taken a liking to our film opening. This shows that when you target a certain audience, the odd couple of people also take a liking to it that are outside of the target group, who also like to watch this type of film.