Target Audience Demographic.
Our film is a thriller, so our target audience is going to be people who enjoy watching thrillers. We have put each gender into a group to make sure we know our stuff and have done our research.
We have found out that the most popular age group to go to the cinema is aged from 16-24 years old, this is why we have chosen this age group to target our film at. By choosing this age group it would gain a lot of money as this age group go to the cinema so frequently. We are also targeting both genders, this will also gain money, as we will have a wider target audience.
Here we have split the two genders up into two groups, so that it is easier to analyse them as they have different reasons for watching the film.
The first group is girls aged from 16 to 24 years old. We have decide to target this age group because, they are most likely to go to parties, especially as they are in university or sixth form. They will also go to parties because they are young and they will want to go out and let their hair down, this is also a good way to meet a date.
The actresses in our film are aged 17, 18, 19 and 20 years old, so this target audience relates to the age of the actresses. By making the girls in our film young, we are hoping to achieve and more intriguing relationship between the audience and the actresses, as they around the same age.
We have also made our target audience wider by having each girl in the group have a different personality, we are hoping to get a wider range of young girls watching our film, because we want to make each girl in our film relate to some of the girls in the audience.
The second group we have is men aged from 16 to 24 years old. In general men are more intrigued by films that give them an adrenaline rush, this is normally achieved by watching action, horror and thriller films. They also like to watch films with girls in them because of sexual connotations. Our film is a thriller and has girls in it, this film will appeal to both men and women as it fits both of their needs and criteria. We have made our film to fit both men and women, because it gives us a wider target audience and this will make us more money.
Men may like to use this film as a first date or as a friendship group get together at the cinema. If men were to use this film as a date film, it would give him the perfect chance to comfort his scared date during the film, this might bring the couple closer together.
There is also a sexual nature within the film, this would appeal to men that are attracted to girls, and when people go to a parties, this is usually the time you would pick up a date and there are girls of all different natures. This could include some 'slutty' type girls and our film has a slutty natured girl as one of the main characters.
We have also made our target audience wider by having each girl in the group have a different personality, we are hoping to get a wider range of young girls watching our film, because we want to make each girl in our film relate to some of the girls in the audience.
The second group we have is men aged from 16 to 24 years old. In general men are more intrigued by films that give them an adrenaline rush, this is normally achieved by watching action, horror and thriller films. They also like to watch films with girls in them because of sexual connotations. Our film is a thriller and has girls in it, this film will appeal to both men and women as it fits both of their needs and criteria. We have made our film to fit both men and women, because it gives us a wider target audience and this will make us more money.
Men may like to use this film as a first date or as a friendship group get together at the cinema. If men were to use this film as a date film, it would give him the perfect chance to comfort his scared date during the film, this might bring the couple closer together.
There is also a sexual nature within the film, this would appeal to men that are attracted to girls, and when people go to a parties, this is usually the time you would pick up a date and there are girls of all different natures. This could include some 'slutty' type girls and our film has a slutty natured girl as one of the main characters.
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