Institution

Institution

What is institution?

• Institutions is where there are rules and values controlling you and telling what to do.
• Institution is in a business, at home and at school, because in all of these places you have rules, codes and values to follow.

 Institution: 

• Institution is 'The press' and 'TV'.
• Everyone is aware of the values and codes of:

1. What is produced. 
2. The producers.
3. relationship between them and us as individuals.

• For example, we think of journalists as sharing the same set of values as their newspapers.

 What is a conglomerate?

• Conglomerate is a company that produces more than one type of media, but we do not associate them with it. 
• The “Big5” are the wolds 5 biggest media corporations, people are taught to believe that they only own one company. 

These are:

• Walt Disney > Walt Disney pictures.
• Sony > Columbia.
• Time Warner > Warner Bros
• News Corporation > 20th Century Fox 
• Viacom > Paramount pictures 

It is impossible to avoid these five companies because they own so many smaller companies. 

For example The Walt Disney Company own:

Walt Disney pictures, Disney Land, Miramax Films, ABC, Disney Channel, ESPN, A+E Networks, LifeTime, ABC Family, Jetix, Marvel, Touchstone Films, Pixar Animation Studios and more!

The Walt Disney company disassociate themselves with Miramax Films and Touchstone Films because, Disney's name is associated with fairytales, princesses and magic.  Walt Disney Films are targeted at young children, where as Miramax and Touchstone Films are aimed at a older audience. they also involve things such as nudity, violence and explicit language, which Disney does not want to be associated with, as it is associated with the disney films.

By owning so many companies they can get a wider range of audience and make more money. They also buy into independent companies to strengthen their position.